Samurai works closely with a network of independent ideas and execution agencies who work across business-to-consumer and business-to-business sectors. Samurai then bring their creative ideas to life, qualifying their conceptual design and finding the most effective way to manufacture the product.

The Brief

London based jewellery designer Alex Monroe, has been designing and making jewellery for over 25 years. Strongly inspired by nature and British eccentricity, Alex's jewellery is elegant with a whimsical charm that makes it very much his own. The brief was to create a design for the Nike Women’s 10km race necklace taking inspiration from the event race logo

From Alex’s hand crafted leaf design we replicated the detail from the original in a mass cast production process using our specialist intricate metal work factory who have 35 years of experience in this sector.


The finishing touches to the product presentation were still required. Bespoke packaging need to be produced. Each necklace had its own soft ribbon velvet pouch that then sat within premium Nike Liberty printed box set

The necklace boxset formed part of a pre-race pack. Which was placed into a custom cotton tote bag branded with the event markings