Custom Branded Products for Bright Horizons Family Solutions

The Bright Horizons’ passion for excellence met with Samurai’s high production standards to make their brand character a reality with a high quality, bespoke educational plush toy.

Bright Horizons Plush Toy

Bright Horizons Family Solutions are a leading childcare provider, with a portfolio of over 300 nurseries in the UK alone.

For more than 30 years they have provided an innovative solution to the lack of affordable, high-quality, childcare for working families.

Bright Horizons Family Solutions are a leading childcare provider, with a portfolio of over 300 nurseries in the UK alone.

For more than 30 years they have provided an innovative solution to the lack of affordable, high-quality, childcare for working families.

Unique custom plush toy

Working within strict design specifications, as well as stringent regulations, Samurai worked with Bright Horizons to produce an educational plush toy of their beloved brand character, ‘Candy Floss’. The high specification plush toy includes special educational features, including the pouch bag on the front of the toy which is specially sized to demonstrate to children of nursery age what they shouldn’t put in their mouth.

Unique-custom-plush-toy

The unique character required exacting production standards to ensure a true likeness, in a quality custom plush. Our innovative, highly experienced factory, has produced plush toys with an advanced range of features for the likes of Disney, Coca Cola, Peppa Pig, and more have the experience, accreditations and credentials necessary to create a plush toy to the high standard required.

Plush-Toy-Fabric

We worked with a range of bespoke materials to achieve the finished product, using dying processes to match brand guidelines for approved soft plush fabrics including cotton, plush, thread and corduroy, plus a digital printing process to achieve the polka dot print.  With our extensive toy manufacturing knowledge and expertise, we put just the right amount of beans in the base of the toy to ensure it sits upright.

Bright-Horizons-Plush-Toy

Safety compliant plush toy

There are extensive regulations surrounding the safety and manufacturing of toys, to ensure we produced a safe and compliant plush toy for Bright Horizons we coordinated multiple levels of quality checking, auditing and testing.

Safety compliant toy packaging

Working with an experienced factory, their expertise in manufacturing CE compliant soft toys is second to none. Samurai also coordinated EN71 plush toy testing to conform to the European standards and a separate ASTM F963-17 test for compliance to the U.S market. Our factory have held a valid SMETA audit certification for over 30 years.

To prove that the Candy Floss plush conforms to the comprehensive list of essential toy safety requirements, the toy carries the CE mark and the ASTM mark.

brighthorizons US Plush label Outlined
Soft toy

Evolution of bespoke soft toy range

The popularity of the Candy Floss plush toy lead to the ongoing product evolution expanded to include a variation of the Bright Horizons plush toy for their operation in the USA. Working to similar strict specifications and high quality and safety standards Samurai updated the design to reflect the alternate colour scheme and features required for the ‘Ollie Pop’ version. Samurai in the USA coordinated distribution of the Ollie Pop plush toy to Bright Horizons USA.

Bespoke plush toy

Custom product labelling

Plush toys intended for use by young children must also carry a label with detailed product information. To ensure the plush toys we created for Bright Horizons were safe and compliant, we created a branded and compliant label, with the relevant information required for the US and UK audiences on the individual toys. As well as a protective outer PP bag for the plush with a suitable child safety warning message.

We have more custom branded products in our portfolio…

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