Custom Branded Products for Fuller’s London Pride

At Samurai, we can supply any bespoke branded item to our drinks clients allowing us to offer added value on a complete range of cost-effective branded point of sale merchandise.

Fullers_London_Pride

The best-selling premium ale in the UK, London Pride is an award winning and crowd pleasing beer, sold both cask-conditioned and bottled. It is the flagship beer of Fuller’s Brewery and has been brewed at their Griffin Brewery in Chiswick since 1958.

We provide a full suite of on-trade and off-trade custom branded products to reinforce the London Pride brand leadership and drive sales.

The best-selling premium ale in the UK, London Pride is an award winning and crowd pleasing beer, sold both cask-conditioned and bottled. It is the flagship beer of Fuller’s Brewery and has been brewed at their Griffin Brewery in Chiswick since 1958.

We provide a full suite of on-trade and off-trade custom branded products to reinforce the London Pride brand leadership and drive sales.

Refreshing custom branded product in line with rebrand

Samurai worked with Fuller’s to update their bespoke product range in line with London Pride rebranding project. Working to new brand guidelines in line with the London Pride brand update, Samurai created an updated range of custom branded beverage products, producing classic items with a history of proven performance and innovative new ideas to boost sales and add value to the brand.

Bespoke branded bar runner

Samurai provides Fuller’s with a range of on-trade custom branded POS merchandise for on-trade at bars, pubs and restaurants products designed to trigger purchases at bar level by reinforcing its position as a brand leader. As part of the London Pride refresh, we produced a new custom branded bar runner as a key piece of their new collection. Bar runners when manufactured to our standards are a very effective method of point of sale in a crowded environment.

It’s all in the detail. To ensure the latest bar runner production was in line with the strict new Fuller’s London Pride brand guidelines, we conducted a thorough sampling and design process. Starting with 3D designs to showcase the features of the new design, progressing through to pre-production samples and rigorous testing processes to ensure the finished product was manufactured to the high standard our clients expect.

drinks custom branded pos

Retail products

Not only are the custom branded beverage products we provide Fuller’s London Pride robust enough for the on trade market, they needed to delivery on aesthetic level and quality to be effective for the retail consumer. Available online and in their retail shop onsite, we provide them with a range of exciting and appealing custom retail branded products available for off-trade sale.

London Pride
London Pride

Trusted supplier

Our long-standing relationships with our clients are born out of consistency in quality, price, service and delivery. Working with Fuller’s for over 6 years, we are trusted as a key supplier. The nature of our relationship with them enables us to provide them with ideas for the latest, innovative products, develop concepts to improve their branding and manage the entire solution for their custom branded products.

London Pride Umbrella

Ongoing logistics management solution

By working with Samurai, Fuller’s London Pride benefit from our ongoing fulfilment process via portal, using our reliable, cost-effective warehousing service. Their custom branded products are stored in our UK warehousing facility and delivered on short turnaround times to on-trade locations or their retail store in Chiswick, so Fuller’s benefit from the cost savings of placing larger quantities without the logistical difficulties or complications of storing wholesale products. And by using our online webstore solution, they can keep track of spend, check real-time stock feeds and place orders for stock, helping to forecast for tight squeeze points such as the busy summer period.

Testimonials

We have been using Samurai for many years now, not only to provide clothing for our clients, but also to provide a variety of uniform for our staff. Our account manager is superb and is able to provide us with advice and suggestions regarding our orders – whether this is a variety of quotes, an option to try a different style or thickness of clothing, or even sending through a sample item, he is always able to help.  In addition to this, all communications are dealt with in a timely manner. Delivery of items is on time, if not early, and in suitable packaging. Thanks to Samurai – you have made our ordering of products a smooth, easy process!

Rachael, Operations Team, Camps International Ltd

I have just returned from annual leave to find the USBs… you are quite right, they are superb. Very pleased with them and had lots of people trying to pinch them already. Again thank you for your service and for making it all very easy. No doubt we will be in touch for further products in the future.

Elaine, Executive Assistant, Soreen

Samurai have supplied and manufactured product on our behalf for over 4 years. They are experts in understanding manufacturing techniques, unique innovation and budget requirements across many product categories. We have used them for generic supply from moulded rubber bar runners to complicated, fully bespoke bottle openers and POS. The brands that we work with require the best suppliers globally and Samurai are a testament to the delivery of these brands quality POS trade products. With tight sample deadlines and budget requirement, Samurai offer the service levels of the highest quality and we look forward to a continued supply relationship.

Rihards, Proprocure

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