Custom Branded Products for Gousto

Taking inspiration from their already popular vegetable brush giveaway, we came up with a selection of ideas for custom branded products that would add value to their popular recipe kit delivery service.

Established in 2012, Gousto help people create tasty, simple meals at home via a recipe delivery subscription. Their commitment to providing ‘good food all round’ is demonstrated in their brand values with the quality of the ingredients, their focus on sustainability and bringing people together through good food.

Established in 2012, Gousto help people create tasty, simple meals at home via a recipe delivery subscription. Their commitment to providing ‘good food all round’ is demonstrated in their brand values with the quality of the ingredients, their focus on sustainability and bringing people together through good food.

Thinking outside the (recipe) box

We created a range of fully bespoke products for Gousto, specifically designed to add value to the hundreds of thousands of recipe kits they deliver. The aim of the products was to help Gousto stand out from the competition in this new competitive marketplace with practical foodie items, designed with functionality and sustainability at the core.

Samurai demonstrated the expertise and knowledge required to be a reliable, trusted supplier to the food industry. By enabling Gousto to streamline suppliers, we saved them time, effort and money, with an improved level of quality and service.


Convenience and creativity hand in hand.


Brand awareness with bespoke branded wooden spoons

The perfect giveaway for all foodies and offering enhanced brand exposure, it was essential that the Gousto wooden spoon was functional, hygienic, and high quality enough to withstand regular usage. The standard promotional spoon isn’t up to the high standard that was required by Gousto, and simply adding a logo to a quality spoon wasn’t a cost-effective solution.

Samurai worked with Gousto to create a fully bespoke design, including special ridging and shaping to make it easier for their customers to use, coated in a food safe material to reduce the risk of moisture and bacteria whilst in transport and in use. To date we have produced over half a million wooden spoons for Gousto.

Custom branded food products
Food custom branded products

Sustainable custom branded folders

Encouraging customers to retain all the recipe cards for future use with a branded Gousto recipe binder. The design of the folders progress with the quantity of boxes the customer has ordered, starting with red, through to bronze, silver to gold to demonstrate their customer appreciation.

Bespoke foil printed recipe folders

The nature of large areas of foil blocking detail meant that before working with Samurai, Gousto was unable achieve a metallic finish, in a sustainable and affordable way. Our specialist factories have made Gousto’s vision for a metallic finish on their folders a reality.


Bespoke oven gloves

Helping Gousto show their customers they care with durable, high quality branded oven mitts. We worked with our specialist manufacturers to create a bespoke oven glove from a quality material that could withstand the heat in the kitchen, protecting their customers and their brand reputation. Using custom embroidery for branding that will last for maximum exposure, in a specially dyed fabric to perfectly match the Gousto brand guidelines.

Custom food products

Accredited supplier to the food industry

At Samurai we understand the challenges of working within the food industry, and we are used to complying with the strict requirements and regulations required to be a supplier.

Providing high quality products, whilst adhering to the Gousto brand values. Certified by the Forest Stewardship Council (FSC), the custom branded products Samurai supply to Gousto are responsibly sourced, both environmentally and socially. This accreditation shows our production route meets the best practice standards set by the FSC, demonstrating the Samurai and Gousto commitment to an ethical and sustainable supply chain.


Custom branded online order portal

With Samurai, Gousto benefit from enhanced forecasting and cost-savings from economies of scale of larger order quantities without worrying about logistics and storage. We have the capacity to hold pre-branded stock in our warehouses to be delivered whenever it is needed it via a custom branded online ordering portal.

We provide Gousto with a bespoke online webstore alleviating storage and stock control issues, enabling them to concentrate on what they do best. Helping them remain on brand, on time and on budget by giving the freedom to call off custom branded products when they are required, on a short delivery timeframe with the same cost-effective efficiency enjoyed with every order.


We have been using Samurai for many years now, not only to provide clothing for our clients, but also to provide a variety of uniform for our staff. Our account manager is superb and is able to provide us with advice and suggestions regarding our orders – whether this is a variety of quotes, an option to try a different style or thickness of clothing, or even sending through a sample item, he is always able to help.  In addition to this, all communications are dealt with in a timely manner. Delivery of items is on time, if not early, and in suitable packaging. Thanks to Samurai – you have made our ordering of products a smooth, easy process!

Rachael, Operations Team, Camps International Ltd

I have just returned from annual leave to find the USBs… you are quite right, they are superb. Very pleased with them and had lots of people trying to pinch them already. Again thank you for your service and for making it all very easy. No doubt we will be in touch for further products in the future.

Elaine, Executive Assistant, Soreen

Samurai have supplied and manufactured product on our behalf for over 4 years. They are experts in understanding manufacturing techniques, unique innovation and budget requirements across many product categories. We have used them for generic supply from moulded rubber bar runners to complicated, fully bespoke bottle openers and POS. The brands that we work with require the best suppliers globally and Samurai are a testament to the delivery of these brands quality POS trade products. With tight sample deadlines and budget requirement, Samurai offer the service levels of the highest quality and we look forward to a continued supply relationship.

Rihards, Proprocure

We have more custom branded products in our portfolio…

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If you already have an idea or are looking for something different, our friendly team will be happy to talk about your next exciting project.

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