Thinking outside the (recipe) box
We created a range of fully bespoke products for Gousto, specifically designed to add value to the hundreds of thousands of recipe kits they deliver. The aim of the products was to help Gousto stand out from the competition in this new competitive marketplace with practical foodie items, designed with functionality and sustainability at the core.
Samurai demonstrated the expertise and knowledge required to be a reliable, trusted supplier to the food industry. By enabling Gousto to streamline suppliers, we saved them time, effort and money, with an improved level of quality and service.
Convenience and creativity hand in hand.
Brand awareness with bespoke branded wooden spoons
The perfect giveaway for all foodies and offering enhanced brand exposure, it was essential that the Gousto wooden spoon was functional, hygienic, and high quality enough to withstand regular usage. The standard promotional spoon isn’t up to the high standard that was required by Gousto, and simply adding a logo to a quality spoon wasn’t a cost-effective solution.
Samurai worked with Gousto to create a fully bespoke design, including special ridging and shaping to make it easier for their customers to use, coated in a food safe material to reduce the risk of moisture and bacteria whilst in transport and in use. To date we have produced over half a million wooden spoons for Gousto.
Sustainable custom branded folders
Encouraging customers to retain all the recipe cards for future use with a branded Gousto recipe binder. The design of the folders progress with the quantity of boxes the customer has ordered, starting with red, through to bronze, silver to gold to demonstrate their customer appreciation.
The nature of large areas of foil blocking detail meant that before working with Samurai, Gousto was unable achieve a metallic finish, in a sustainable and affordable way. Our specialist factories have made Gousto’s vision for a metallic finish on their folders a reality.
Bespoke oven gloves
Helping Gousto show their customers they care with durable, high quality branded oven mitts. We worked with our specialist manufacturers to create a bespoke oven glove from a quality material that could withstand the heat in the kitchen, protecting their customers and their brand reputation. Using custom embroidery for branding that will last for maximum exposure, in a specially dyed fabric to perfectly match the Gousto brand guidelines.
Accredited supplier to the food industry
At Samurai we understand the challenges of working within the food industry, and we are used to complying with the strict requirements and regulations required to be a supplier.
Providing high quality products, whilst adhering to the Gousto brand values. Certified by the Forest Stewardship Council (FSC), the custom branded products Samurai supply to Gousto are responsibly sourced, both environmentally and socially. This accreditation shows our production route meets the best practice standards set by the FSC, demonstrating the Samurai and Gousto commitment to an ethical and sustainable supply chain.