Custom Branded Products for Jim Beam

Working to produce an authentic premium product with innovation and functionality at the forefront, Samurai created a replica of the full scale Jim Beam bourbon production barrels as a working on-trade marketing support for a cocktail campaign.

Beam Suntory has evolved into one of the world’s leading premium spirits companies with a dynamic portfolio with unparalleled expertise. The oldest brand in their portfolio, Jim Beam has been distilled by the Beam family with traditional values and a focus on authenticity since 1795. Today, Jim Beam stands as the world’s #1 Bourbon.

Beam Suntory has evolved into one of the world’s leading premium spirits companies with a dynamic portfolio with unparalleled expertise. The oldest brand in their portfolio, Jim Beam has been distilled by the Beam family with traditional values and a focus on authenticity since 1795. Today, Jim Beam stands as the world’s #1 Bourbon.

Bespoke branded wooden bourbon barrel

Driving the initial barrel concept Jim Beam wanted to create a fully bespoke replica of full scale production barrels for an on-trade cocktail promotion. We were provided with the optimal sizing of the cask for the promotion for display and use in bars, and information about traditional bourbon production methods in order to create a replica cask concept from their production barrels.

Bespoke branded wooden bourbon barrel

Working with their global procurement partner, Inner Workings, the initial production run for the bespoke wooden cask was created for the Jim Beam on-trade market in Europe. To meet the on-trade campaign launch timelines, it was essential to work with strict production and project plans to manage the complexities of each element of the bespoke bourbon barrels.

Following the resounding success and high quality of the finished product it was picked up by the Jim Beam global market, and also their Makers Mark brand, to expand ongoing production to a global scale.

Authentic bespoke production methods
Bespoke replica bourbon production barrels

Authentic production methods for bespoke products

To retain the brand integrity, it was essential that we maintained authentic production methods where possible. Matching with the Jim Beam brand guidelines and using a traditional wood for bourbon production, we used American Oak to produce the casks.

Initially researching lining options to preserve the integrity of the liquids inside the cask and discarding in favour of traditional bourbon ageing techniques. We progressed with a charring process whereby the inside of the barrel is set on fire to the optimal level to enhance and stabilise the product. Achieving an authentic look and feel for the premium Jim Beam product.

Whiskey barrel flaming ageing process

We applied the logo using a laser etching process with an aging colour process over the top to mimic authentic appearance of the traditional logo. Every client and project is unique, our experience of working with a wide nature of production materials has given us the knowledge and expertise to create bespoke production methods for every product to make the client’s vision a reality.

Jim-Beam-Bespoke-bourbon-barrel

Testing optimal tilting levels to achieve the right pour for the bourbon, avoid product wastage and look appealing on display in an on-trade setting was key to its success as a functional custom branded product. Using the brand guidelines to create the right finish right for the tap and metal banding around the barrel, going above and beyond to create an authentic, premium finish for the product.

Bespoke-branded-barware
Jim-Beam-innovative-custom-products
Jim Beam branded bar runner

Creativity is key to innovative custom products

A thorough design process was key to making Jim Beam’s vision a reality. Our talented in-house design team turned the initial brief and branding conception into a 2D graphical design. The approved outline concept was then turned into a 3D rendered graphic prior to a thorough sampling and testing process to achieve a perfect high end replica of the Jim Beam bourbon barrels.

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