Custom Branded Products for The New World Trading Company

Special occasions and seasonal events are the perfect opportunity for brands to reconnect with old customers and reach out to new clients. To enhance their Father’s Day campaign, Samurai worked with The New World Trading Company to produce an innovative beer bottle cape as an on-trade giveaway.

Named as one of the fastest growing businesses in the UK by the Sunday Times Fast Track 100 companies, The New World Trading Company are a premium food and drink retailer with 26 award-winning sites across a selection of brands. With a focus on imagination and innovation, they pride themselves on providing world-famous beers and ales, ‘BAR-tist’ handcrafted cocktails, inspired food and vibrant live music.

Named as one of the fastest growing businesses in the UK by the Sunday Times Fast Track 100 companies, The New World Trading Company are a premium food and drink retailer with 26 award-winning sites across a selection of brands. With a focus on imagination and innovation, they pride themselves on providing world-famous beers and ales, ‘BAR-tist’ handcrafted cocktails, inspired food and vibrant live music.

Exceeding client expectations with premium products for a premium brand

As a premium brand in the beverage industry, it was essential that The New World Trading Company avoided standard tacky and cheap promotional products. Samurai helped to reinforce their position as a quality brand with a premium bespoke product.

Initially The New World Trading Company sourced an alternative UK supplier but found they couldn’t meet the standard required for their premium brand, with a high production cost and slow manufacturing timescales. We were able to source a high quality product, with a premium finish, less expensive and a faster production time to meet and exceed their campaign deadlines.

Creating bespoke high-end premium campaign products

Transforming an engaging, vibrant concept to reality by creating beer bottle capes in four bright colours. Samurai provided a wide selection of high quality material swatches, perfectly suited for the branding application in a vibrant spectrum of colours in line for them to choose from.

Our creative in house design team used the artwork provided by The New World Trading Company to create accurate visuals prior to creating samples. Using our years of expertise we worked with them to adjust the artwork to achieve a crisper finished look for the best representation of the brand.

We go way beyond simply adding logos onto off-the-shelf product solutions. During the manufacturing process each beer bottle cape was individually hand finished for a high attention to detail completed product. Applying their branding using a screenprinting process, ensured an impactful branding finish on the material, with a durable and affordable printing method.

Working with the client we used our vast experience of creating custom branded products for on trade campaigns to add the feature of an elastic strap to the neck of the cape. This made for a quicker and easier application by staff, saving them time and hassle, making the giveaway high impact and cost-effective.

Meeting campaign deadlines, every time

Going above and beyond to ensure an effective campaign for The New World Trading Company, we provided high quality pre-production samples ahead of schedule to be included in photoshoots for campaign marketing materials.

Going above and beyond to ensure an effective campaign for The New World Trading Company, we provided high quality pre-production samples ahead of schedule to be included in photoshoots for campaign marketing materials.

Seasonal custom branded products

Samurai are excited to be working with The New World Trading Company on their future seasonal events across the year (watch this space for an exciting innovative Christmas promotion!). We are thrilled to be working with a prestigious group of bars with ambitious expansion plans and delighted that we are their chosen partner to keep up with the demand and scale of supplying custom branded products to a growing business.

Executing a high impact on trade marketing campaign

With the ‘BeerOes’ logo on vibrant beer bottle capes, any dads visiting one of The New World Trading Company venues over a two month period were made to feel like superheroes, helping to add value to the brand, whilst also saving hassle and money.

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If you already have an idea or are looking for something different, our friendly team will be happy to talk about your next exciting project.

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