Refreshing custom branded product in line with rebrand
Samurai worked with Fuller’s to update their bespoke product range in line with London Pride rebranding project. Working to new brand guidelines in line with the London Pride brand update, Samurai created an updated range of custom branded beverage products, producing classic items with a history of proven performance and innovative new ideas to boost sales and add value to the brand.
Bespoke branded bar runner
Samurai provides Fuller’s with a range of on-trade custom branded POS merchandise for on-trade at bars, pubs and restaurants products designed to trigger purchases at bar level by reinforcing its position as a brand leader. As part of the London Pride refresh, we produced a new custom branded bar runner as a key piece of their new collection. Bar runners when manufactured to our standards are a very effective method of point of sale in a crowded environment.
It’s all in the detail. To ensure the latest bar runner production was in line with the strict new Fuller’s London Pride brand guidelines, we conducted a thorough sampling and design process. Starting with 3D designs to showcase the features of the new design, progressing through to pre-production samples and rigorous testing processes to ensure the finished product was manufactured to the high standard our clients expect.
Not only are the custom branded beverage products we provide Fuller’s London Pride robust enough for the on trade market, they needed to delivery on aesthetic level and quality to be effective for the retail consumer. Available online and in their retail shop onsite, we provide them with a range of exciting and appealing custom retail branded products available for off-trade sale.
Our long-standing relationships with our clients are born out of consistency in quality, price, service and delivery. Working with Fuller’s for over 6 years, we are trusted as a key supplier. The nature of our relationship with them enables us to provide them with ideas for the latest, innovative products, develop concepts to improve their branding and manage the entire solution for their custom branded products.