Custom Branded Products for United Airlines
With a wide brief from the client, Samurai produced a varied collection of custom branded merchandise for United Airlines, creating functional products to fit perfectly with the brand purpose.
United Airlines is one of the world’s largest airlines with the most comprehensive route network, serving 352 airports and 138 million passengers.
United Airlines is one of the world’s largest airlines with the most comprehensive route network, serving 352 airports and 138 million passengers.
Travel industry custom branded products
United Airlines had a requirement for a range of products which can be used within the United Airlines corporate environment and also be used as corporate giveaways. Samurai created a range of innovative bespoke products which ranged from premium pens and USB power banks to place mats and paper pads.
Working with a large corporate organisation such as United Airlines, it was essential that Samurai had the flexibility to work to tight deadlines and adhere to the strict brand guidelines, ensuring a consistent experience for their global network of customers.
Luxury bespoke branded products
With such a large range of products sourced from factories all over the world the management of the production cycle and logistics were critically important. Monitoring the quality of the luxury branded products for United Airlines was key to ensuring the products delivered the impact required.
A high impact, effective bespoke product for the campaign was a fully custom metal and leather key fob with an engraved United Airlines branding, with high polished, chrome and black leather giving this key fob a luxury appearance to enhance the brand.
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