Custom branded products and your CSR strategy.
We all know how important Corporate Social Responsibility is, and we’re sure you already have a strategy in place to minimise your business’ impact ethically, environmentally and socially.
Essentially as a business you need to show you care about making the world a better place. Research has shown that more and more clients have based their buying decisions on how socially responsible a company is, with 90% changing brands to one that supports a good cause and the same percentage avoiding a company that engages in unethical working practices. Brand loyalty is key to long term business success; if all your attention is focused on profit, your customers won’t feel emotionally connected to your company.
By proving you genuinely care about the bigger picture you will not only strengthen your brand, it will also help you attract and retain employees and differentiate you from the competition – all resulting in boosting your brand.
- Make it part of your brand identity – don’t just implement a CSR strategy for the sake of it, your employees and customers have to believe in it. Integrate it into the very core of your business and it’s day-to-day running.
- Publicise it – add a detailed section on your website, include it in customer communications, post on your social media channels and more to make sure current and potential clients are aware of the work your company does to be socially responsible.
- Get everyone involved – everyone from the CEO to graduates or trainees, based in one country or global, should feel included in your CSR initiatives. It will make for more meaningful involvement, which will in turn improve employee engagement and team spirit.
- Act on it – it’s what you do, not just what you say; just telling people you care isn’t enough, prove your CSR strategy is genuine by actively working to make the world a better place.
- Custom branded products – by always sourcing bespoke products for our clients ethically and sustainably, we provide cost-effective custom branded products that are good for our planet, the people who make them, and most importantly your brand integrity.
Samurai deliver high quality, innovative custom branded products to some of the most recognisable brands in the world. We have over 15 years’ experience providing branded products to businesses requiring merchandise to support their corporate marketing activity and consumer promotions.
We are committed to ensuring ethical practices from all partners in our supply chain, maintaining environmental sustainability in our product manufacturing, appreciating the potential of our people and achieving the goals of our clients. We have spent the last 15 years building relationships with specialist SEDEX approved factories to ensure that the ethical foundations of our business, and those of our clients are never compromised.
Get in touch now to find out how we can add value to your brand and bring your vision to life.