Custom Branded Products for Bright Horizons Family Solutions

The Bright Horizons’ passion for excellence met with Samurai’s high production standards to make their brand character a reality with a high quality, bespoke educational plush toy.

Bright Horizons Plush Toy

Bright Horizons Family Solutions are a leading childcare provider, with a portfolio of over 300 nurseries in the UK alone.

For more than 30 years they have provided an innovative solution to the lack of affordable, high-quality, childcare for working families.

Bright Horizons Family Solutions are a leading childcare provider, with a portfolio of over 300 nurseries in the UK alone.

For more than 30 years they have provided an innovative solution to the lack of affordable, high-quality, childcare for working families.

Unique custom plush toy

Working within strict design specifications, as well as stringent regulations, Samurai worked with Bright Horizons to produce an educational plush toy of their beloved brand character, ‘Candy Floss’. The high specification plush toy includes special educational features, including the pouch bag on the front of the toy which is specially sized to demonstrate to children of nursery age what they shouldn’t put in their mouth.


The unique character required exacting production standards to ensure a true likeness, in a quality custom plush. Our innovative, highly experienced factory, who has produced plush toys with advanced range of features, for the likes of Disney, Coca Cola, Peppa Pig, and more have the experience, accreditations and credentials necessary to create a plush toy to the high standard required.


We worked with a range of bespoke materials to achieve the finished product, using dying processes to match brand guidelines for approved soft plush fabrics including cotton, plush, thread and corduroy, plus a digital printing process to achieve the polka dot print. And with our knowledge and expertise to put just the right amount of beans in the base of the toy to ensure it sits upright.


Safety compliant plush toy

There are extensive regulations surrounding the safety and manufacturing of toys, to ensure we produced a safe and compliant plush toy for Bright Horizons we coordinated multiple levels of quality checking, auditing and testing.

Safety compliant toy packaging

Working with an experienced factory, their expertise in manufacturing CE compliant soft toys is second to none. Samurai also coordinated EN71 plush toy testing to conform to the European standards and a separate ASTM F963-17 test for compliance to the U.S market. Our factory have held a valid SMETA audit certification for over 30 years.

To prove that the Candy Floss plush conforms to the comprehensive list of essential toy safety requirements, the toy can then carry the CE mark and the ASTM mark.

brighthorizons US Plush label Outlined
Soft toy

Evolution of bespoke soft toy range

The popularity of the Candy Floss plush toy lead to the ongoing product evolution expanded to include a variation of the Bright Horizons plush toy for their operation in the USA. Working to similar strict specifications and high quality and safety standards Samurai updated the design to reflect the alternate colour scheme and features required for the ‘Ollie Pop’ version. Samurai in the USA coordinated distribution of the Ollie Pop plush toy to Bright Horizons USA.

Bespoke plush toy

Custom product labelling

Plush toys intended for use by young children must also carry a label with detailed product information. To ensure the plush toys we created for Bright Horizons were safe and compliant, we created a branded and compliant label, with the relevant information required for the US and UK audiences on the individual toys. As well as a protective outer PP bag for the plush with a suitable child safety warning message.


We have been using Samurai for many years now, not only to provide clothing for our clients, but also to provide a variety of uniform for our staff. Our account manager is superb and is able to provide us with advice and suggestions regarding our orders – whether this is a variety of quotes, an option to try a different style or thickness of clothing, or even sending through a sample item, he is always able to help.  In addition to this, all communications are dealt with in a timely manner. Delivery of items is on time, if not early, and in suitable packaging. Thanks to Samurai – you have made our ordering of products a smooth, easy process!

Rachael, Operations Team, Camps International Ltd

I have just returned from annual leave to find the USBs… you are quite right, they are superb. Very pleased with them and had lots of people trying to pinch them already. Again thank you for your service and for making it all very easy. No doubt we will be in touch for further products in the future.

Elaine, Executive Assistant, Soreen

Samurai have supplied and manufactured product on our behalf for over 4 years. They are experts in understanding manufacturing techniques, unique innovation and budget requirements across many product categories. We have used them for generic supply from moulded rubber bar runners to complicated, fully bespoke bottle openers and POS. The brands that we work with require the best suppliers globally and Samurai are a testament to the delivery of these brands quality POS trade products. With tight sample deadlines and budget requirement, Samurai offer the service levels of the highest quality and we look forward to a continued supply relationship.

Rihards, Proprocure

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