Custom Branded Products for Fuller’s London Pride

At Samurai Promotions, we can supply any bespoke branded item to our drinks clients allowing us to offer added value on a complete range of cost-effective branded point of sale merchandise.

London Pride

The best-selling premium ale in the UK, London Pride is an award winning and crowd pleasing beer, sold both cask-conditioned and bottled. It is the flagship beer of Fuller’s Brewery and has been brewed at their Griffin Brewery in Chiswick since 1958.

We provide a full suite of on-trade and off-trade custom branded products to reinforce the London Pride brand leadership and drive sales.

The best-selling premium ale in the UK, London Pride is an award winning and crowd pleasing beer, sold both cask-conditioned and bottled. It is the flagship beer of Fuller’s Brewery and has been brewed at their Griffin Brewery in Chiswick since 1958.

We provide a full suite of on-trade and off-trade custom branded products to reinforce the London Pride brand leadership and drive sales.

Refreshing custom branded product in line with rebrand

Samurai worked with Fuller’s to update their bespoke product range in line with London Pride rebranding project. Working to new brand guidelines in line with the London Pride brand update, Samurai created an updated range of custom branded beverage products, producing classic items with a history of proven performance and innovative new ideas to boost sales and add value to the brand.

Bespoke branded bar runner

Samurai provides Fuller’s with a range of on-trade custom branded POS merchandise for on-trade at bars, pubs and restaurants products designed to trigger purchases at bar level by reinforcing its position as a brand leader. As part of the London Pride refresh, we produced a new custom branded bar runner as a key piece of their new collection. Bar runners when manufactured to our standards are a very effective method of point of sale in a crowded environment.

It’s all in the detail. To ensure the latest bar runner production was in line with the strict new Fuller’s London Pride brand guidelines, we conducted a thorough sampling and design process. Starting with 3D designs to showcase the features of the new design, progressing through to pre-production samples and rigorous testing processes to ensure the finished product was manufactured to the high standard our clients expect.

drinks custom branded pos

Retail products

Not only are the custom branded beverage products we provide Fuller’s London Pride robust enough for the on trade market, they needed to delivery on aesthetic level and quality to be effective for the retail consumer. Available online and in their retail shop onsite, we provide them with a range of exciting and appealing custom retail branded products available for off-trade sale.

London Pride
London Pride

Trusted supplier

Our long-standing relationships with our clients are born out of consistency in quality, price, service and delivery. Working with Fuller’s for over 6 years, we are trusted as a key supplier. The nature of our relationship with them enables us to provide them with ideas for the latest, innovative products, develop concepts to improve their branding and manage the entire solution for their custom branded products.

London Pride Umbrella

Ongoing logistics management solution

By working with Samurai, Fuller’s London Pride benefit from our ongoing fulfilment process via portal, using our reliable, cost-effective warehousing service. Their custom branded products are stored in our UK warehousing facility and delivered on short turnaround times to on-trade locations or their retail store in Chiswick, so Fuller’s benefit from the cost savings of placing larger quantities without the logistical difficulties or complications of storing wholesale products. And by using our online webstore solution, they can keep track of spend, check real-time stock feeds and place orders for stock, helping to forecast for tight squeeze points such as the busy summer period.

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