Bespoke branded wooden bourbon barrel
Driving the initial barrel concept Jim Beam wanted to create a fully bespoke replica of full scale production barrels for an on-trade cocktail promotion. We were provided with the optimal sizing of the cask for the promotion for display and use in bars, and information about traditional bourbon production methods in order to create a replica cask concept from their production barrels.
Working with their global procurement partner, Inner Workings, the initial production run for the bespoke wooden cask was created for the Jim Beam on-trade market in Europe. To meet the on-trade campaign launch timelines, it was essential to work with strict production and project plans to manage the complexities of each element of the bespoke bourbon barrels.
Following the resounding success and high quality of the finished product it was picked up by the Jim Beam global market, and also their Makers Mark brand, to expand ongoing production to a global scale.
Authentic production methods for bespoke products
To retain the brand integrity, it was essential that we maintained authentic production methods where possible. Matching with the Jim Beam brand guidelines and using a traditional wood for bourbon production, we used American Oak to produce the casks.
Initially researching lining options to preserve the integrity of the liquids inside the cask and discarding in favour of traditional bourbon ageing techniques. We progressed with a charring process whereby the inside of the barrel is set on fire to the optimal level to enhance and stabilise the product. Achieving an authentic look and feel for the premium Jim Beam product.
We applied the logo using a laser etching process with an aging colour process over the top to mimic authentic appearance of the traditional logo. Every client and project is unique, our experience of working with a wide nature of production materials has given us the knowledge and expertise to create bespoke production methods for every product to make the client’s vision a reality.
Testing optimal tilting levels to achieve the right pour for the bourbon, avoid product wastage and look appealing on display in an on-trade setting was key to its success as a functional custom branded product. Using the brand guidelines to create the right finish right for the tap and metal banding around the barrel, going above and beyond to create an authentic, premium finish for the product.
We have been using Samurai for many years now, not only to provide clothing for our clients, but also to provide a variety of uniform for our staff. Our account manager is superb and is able to provide us with advice and suggestions regarding our orders – whether this is a variety of quotes, an option to try a different style or thickness of clothing, or even sending through a sample item, he is always able to help. In addition to this, all communications are dealt with in a timely manner. Delivery of items is on time, if not early, and in suitable packaging. Thanks to Samurai – you have made our ordering of products a smooth, easy process!
I have just returned from annual leave to find the USBs… you are quite right, they are superb. Very pleased with them and had lots of people trying to pinch them already. Again thank you for your service and for making it all very easy. No doubt we will be in touch for further products in the future.
Samurai have supplied and manufactured product on our behalf for over 4 years. They are experts in understanding manufacturing techniques, unique innovation and budget requirements across many product categories. We have used them for generic supply from moulded rubber bar runners to complicated, fully bespoke bottle openers and POS. The brands that we work with require the best suppliers globally and Samurai are a testament to the delivery of these brands quality POS trade products. With tight sample deadlines and budget requirement, Samurai offer the service levels of the highest quality and we look forward to a continued supply relationship.
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