Custom Branded Products for Southern Comfort, Hi Spirits

Producing a high end finish gift bottle tube for the launch of a premium new product, Southern Comfort Black, with our specialist presentation and packaging solution.

Custom-branded-products-for-Southern-Comfort

A privately held alcoholic beverage company with US headquarters and an ever-increasing line of fine spirits, the Sazerac company is the namesake of the drink that inspired the company. / Hi-Spirits is one of the UK’s leading distributors of spirits with a diverse portfolio of award winning brands.

Originally created by bartender Martin Wilkes Heron in New Orleans in 1874, Southern Comfort is a whiskey-based liqueur flavoured with fruit and spices. In 2018 they served up the authentic taste of New Orleans with the special edition Southern Comfort Black.

A privately held alcoholic beverage company with US headquarters and an ever-increasing line of fine spirits, the Sazerac company is the namesake of the drink that inspired the company. / Hi-Spirits is one of the UK’s leading distributors of spirits with a diverse portfolio of award winning brands.

Originally created by bartender Martin Wilkes Heron in New Orleans in 1874, Southern Comfort is a whiskey-based liqueur flavoured with fruit and spices. In 2018 they served up the authentic taste of New Orleans with the special edition Southern Comfort Black.

Bespoke branded bottle tube

At Samurai we design, produce and deliver cutting-edge packaging to enhance products. For the high profile launch campaign of the new Southern Comfort Black product we created a bespoke bottle tube that would showcase the premium nature of the new version of a classic whiskey based beverage.

To ensure the packaging was produced and distributed in enough time for the product launch we worked to a tight project plan and production schedule. Working from detailed 3D designs to produce a prominently branded gift tube, with premium additions that make a difference to the perception of the finished product.

Luxury-retail-bottle-tube

For a more robust and high end appearance, the Southern Comfort Black packaging tube was produced with a slide in lid with a rolled edge, then finished with a matte black lamination process. We included the addition of a foam ring to further secure the bottle, and add to the luxury feel of the packaging. By changing the inner facing tube aspect from standard white to match the outer matte black lamination of the tube we further added to the premium finish of the packaging.

Luxury finishing touches with foil printing

Original designs and production methods are essential for retail product branding to differentiate their product in a crowded retail marketplace. By utilising a luxury gold foil stamping technique to the base, lid and main body of the tube, pantone matched to the brand guidelines, to add the finishing touches throughout the Southern Comfort Black gift bottle tube which further enhanced the branding of the packaging for the product launch.

Testimonials

We have been using Samurai for many years now, not only to provide clothing for our clients, but also to provide a variety of uniform for our staff. Our account manager is superb and is able to provide us with advice and suggestions regarding our orders – whether this is a variety of quotes, an option to try a different style or thickness of clothing, or even sending through a sample item, he is always able to help.  In addition to this, all communications are dealt with in a timely manner. Delivery of items is on time, if not early, and in suitable packaging. Thanks to Samurai – you have made our ordering of products a smooth, easy process!

Rachael, Operations Team, Camps International Ltd

I have just returned from annual leave to find the USBs… you are quite right, they are superb. Very pleased with them and had lots of people trying to pinch them already. Again thank you for your service and for making it all very easy. No doubt we will be in touch for further products in the future.

Elaine, Executive Assistant, Soreen

Samurai have supplied and manufactured product on our behalf for over 4 years. They are experts in understanding manufacturing techniques, unique innovation and budget requirements across many product categories. We have used them for generic supply from moulded rubber bar runners to complicated, fully bespoke bottle openers and POS. The brands that we work with require the best suppliers globally and Samurai are a testament to the delivery of these brands quality POS trade products. With tight sample deadlines and budget requirement, Samurai offer the service levels of the highest quality and we look forward to a continued supply relationship.

Rihards, Proprocure

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